MKT 121 - Retailing

Credits: 3
Class: 3

Prerequisite(s): None.
Corequisite(s): None.

This course examines the role of retailing in the economy. Topics include the development of present retail structure, functions performed, effective operations, and managerial problems resulting from current economic and social trends. Upon completion, students should be able to demonstrate an understanding of the basic principles of retailing.