MKT 220 - Advertising and Sales Promotio

Credits: 3
Class: 3

Prerequisite(s): None.
Corequisite(s): None.

This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.