2022-2023 College Catalog 
    
    Mar 28, 2024  
2022-2023 College Catalog [ARCHIVED CATALOG]

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MKT 120 - Principles of Marketing


Credits: 3
Class: 3

Prerequisite(s): None.
Corequisite(s): None.

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.



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