Business Administration, Marketing, AAS

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Program Code: A25120A

Marketing is a concentration under the curriculum title of Business Administration. This curriculum is designed to provide students with fundamental skills in marketing and retailing.

Course work includes marketing, retailing, merchandising, selling, advertising, computer technology, and management.

Graduates should qualify for marketing positions within manufacturing, retailing, and service organizations.

General Education Courses: 15 Hours

English: 6 Hours

Select two courses from the following:

ENG 111 - Writing and Inquiry Credits: 3
ENG 112 - Writing/Research in the Disc Credits: 3
or
ENG 114 - Prof Research & Reporting Credits: 3

Social/Behavioral Sciences: 3 Hours

ECO 252 - Prin of Macroeconomics Credits: 3

Humanities/Fine Arts: 3 Hours

Select one course from the following:

ART 111 - Art Appreciation Credits: 3
HUM 110 - Technology and Society Credits: 3
MUS 110 - Music Appreciation Credits: 3

Math/Natural Sciences: 3 Hours

Select one course from the following:

MAT 121 - Algebra/Trigonometry I Credits: 3
or
MAT 171 - Precalculus Algebra Credits: 4

Major Courses: 53 Hours

Technical Core: 38 Hours

ACC 120 - Prin of Financial Accounting Credits: 4
BUS 110 - Introduction to Business Credits: 3
BUS 115 - Business Law I Credits: 3
BUS 137 - Principles of Management Credits: 3
CIS 110 - Introduction to Computers Credits: 3
ECO 251 - Prin of Microeconomics Credits: 3
MKT 120 - Principles of Marketing Credits: 3
MKT 123 - Fundamentals of Selling Credits: 3
MKT 220 - Advertising and Sales Promotio Credits: 3
MKT 225 - Marketing Research Credits: 3
MKT 227 - Marketing Applications Credits: 3
MKT 232 - Social Media Marketing Credits: 4

Other Major Courses: 15 Hours

Required: 12 Hours

BUS 121 - Business Math Credits: 3
BUS 270 - Professional Development Credits: 3
MKT 121 - Retailing Credits: 3
MKT 122 - Visual Merchandising Credits: 3

Select 3 hours from the following (a maximum of 3 hours of WBL are allowed):

BUS 116 - Business Law II Credits: 3
BUS 135 - Principles of Supervision Credits: 3
BUS 152 - Human Relations Credits: 3
BUS 230 - Small Business Management Credits: 3
LOG 110 - Introduction to Logistics Credits: 3
LOG 125 - Transportation Logistics Credits: 3
WBL 111 - Work-Based Learning I Credits: 1
WBL 112 - Work-Based Learning I Credits: 2
WBL 121 - Work-Based Learning II Credits: 1
WBL 122 - Work-Based Learning II Credits: 2
WBL 131 - Work-Based Learning III Credits: 1

Other Required Courses: 1 Hour

ACA 111 - College Student Success Credits: 1
or
ACA 122 - College Transfer Success Credits: 1